89th + Madison is for customers looking for a modern, comprehensive and affordable wardrobe. The brand focuses on fundamental knits and wovens that are top quality and can be worn daily. 89th + Madison started out only being sold on Amazon but after high success in sales, a full e-commerce strategy was put into place. Our in-house creative team developed a website and promoted the brand through digital ads, weekly emails, and social channels.
WEB DESIGN
The 89th + Madison site needed design updates for each seasonal campaign. It was my responsibility to design and provide assets to update the homepage, weekly deals page, and provide the product swatches for each colorway.
EMAIL BLASTS
One email was sent out every Sunday featuring discounted product. It was my responsibility to design layouts and work closely with the Copy Director and the Creative Director to refine each email.
AMAZON MARKETPLACE
The success of sales on Amazon lead us to create an Amazon Marketplace page where shoppers can gain more information about the brand.
COLOR CORRECTION
Due to 89th + Madison being a site that features a large number of styles and colorways it was important to maximize the efficiency of time spent on photo shoots. From pre-production to the retouching phase I played a role in minimizing costs spent on these assets. It was my responsibility to go through the styles before each shoot organize them into a spreadsheet by what needed to be shot and what could be color corrected. When I had images that featured a similar hue to the needed color, I would perform the color correction but more complex color corrections were sent out to retouchers.
